2022 Polestar Design Contest
Design is art with a specific purpose.
Design is art with a specific purpose.
Koja [kåj`a], noun. 1. A Swedish word meaning “hut” or “den”. 2. A minimalistic building, realised in sustainable materials, that provides an immersive nature experience.
Lithium-ion batteries are state-of-the-art power sources for EVs and other portable electronic devices. And as our battery powered universe keeps on rapidly expanding, the questions around how to recycle them does the same. It’s about more than just reusing materials and components. Different methods and people are involved in the process. It’s complex, interesting, and important. It is, in other words, an art. And like all art, it’s made to be examined.
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.
Sometimes, the smallest things can have the greatest impact. A fitting sentiment from a company made up of the detail obsessed. Since Polestar’s inception, the details have been in focus. As has our ambition to constantly improve.
Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there’s now a version which brings that performance to an entirely new level.
EVs are becoming ever more popular. Something we’re obviously very excited about.
Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.
Patience. A famously good thing. There is no end to the folksy phrases and nuggets of wisdom that emphasise the importance of being good at waiting. Patience, it’s said, is a virtue. But when it comes to righting environmental wrongs, it’s also a luxury. One we don’t have. Which is the reasoning behind the Polestar 2 sustainability upgrades.
On with the wind.
EVs are an integral part of a cleaner, more sustainable future. And to enable widespread electric vehicle adoption, they must be optimised for all environments and conditions. After all, whether 25° C or -25° C, the tailpipe emissions still need to be zero.
Everyone knows that EVs have batteries. Keeping up with the ever-evolving world of batteries, however, is a different story. Which is why we decided to break it down. In this series, we will explore the state-of-the-art of EV batteries, answer the most common questions about their second life applications, and provide a breakdown of cutting-edge battery technology.
The Polestar universe is one of precision. Materials, colours, sizes, angles, they’re all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It true of the products. It’s true of the brand. And it’s true of the spaces.
Show. Don’t tell.
The power of multiple points of view. The strength of diversity. And the capacity for creativity through collaboration. More than anything, they foster innovation. Which is just what it will take to realise our vision of a truly climate-neutral car by 2030.