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Every great leap forward in the automotive world started with a bold idea, a sketch, or a prototype — leading to an eye-catching concept car. These vehicles are far more than showpieces; they are the first glimpse into the future of travel, where design, technology, and imagination collide to shape the road ahead.

As wonderful as it would be, Polestar’s cars aren’t simply dreamt up, built, and ushered into showrooms ready to be driven away. Designers need to decide what they’ll look like, engineers need to work out how to make them do all the things you expect of them, and then specialists need to figure out how to match up the design and engineering. And that’s all before work can even begin on manufacturing. Every step of a car’s journey, from idea to tangibility, takes time, knowledge, and a lot of late nights and early mornings.

Confused by charging speeds? Baffled by V2G and other acronyms? In this series we simplify everything to do with the electric vehicle, kicking off with the sometimes overly complex world of EV charging.

Polestar is overflowing with passionate people. Some are excited by numbers, others about words. Some bolster innovation. And most are jazzed up to be part of the electric revolution. They could have been anywhere, but their path led them here. This is the first of a series of features about the people that fuel Polestar.

In this series, we aim to challenge some of the most common misconceptions surrounding the electric vehicle, starting with the notion that exterior design has become more homogenous as we move away from the internal combustion engine. Steve Potter, Exterior Design Manager at Polestar, thinks otherwise.

Imagine waking up one morning, grabbing your coffee, and finding out that your car has magically improved overnight. No trip to the dealership, no new parts, just a simple software update that happens while you sleep. Welcome to the world of Over-The-Air updates in electric vehicles.

As we celebrate World EV Day in 2024, it's incredible to look back at how far the electric vehicle industry has come. What once seemed like a futuristic concept has now become a dynamic and rapidly growing sector, transforming the way we think about transportation and sustainability. So, buckle up your golden seat belt as we take a look at the top five positive EV trends of 2024!

Big Data is the buzziest of words. For some, it’s the dawn of a new era, ushing in new technologies and possibilities. For others, it’s about wealth and power – a ‘new oil’ to be harvested and sold. But is there more to Big Data than meets the eye? A select group of people are beginning to uncover a certain beauty and creativity hidden within the endless stream of ones and zeros. And guess what: your EV has a part to play, too.

Show speed. And show it in a non-traditional way.

Nico Ongena, a dedicated scale model photographer from Belgium, has turned a unique hobby into an art form. By day, Nico works night shifts for Volvo Cars, but his true passion emerges in the afternoons, where he creates miniature worlds that look almost indistinguishable from reality.

Inspiration is essential to innovation. Imitation, on the other hand, is detrimental. For Polestar designers Maria Uggla and Komal Singh, there are no boundaries to what might spark inspiration. Looking far and wide (and, often, much closer to home), the designers have found inspiration in the fashion sphere – and in each other.