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You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.

An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the jewel in the crown of motor events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.

We’re not one to toot our own horn. So we won't. We won't tell you how we've manufactured 150,000 Polestar 2s. We won't get into brand growth and vehicle registrations. And we certainly won't mention our ever-growing global retail footprint that has resulted in over 20,000 handovers in the United Kingdom alone. No. We'll leave the PR to the press people. Instead, as others celebrate these milestones, we'll focus on some of the human (and not-so-human) stories behind the numbers. Because Polestar isn't just about cars. It's about people.

The world of car suspension systems can be a scary place. But you don't need to be a car connoisseur to fully appreciate these engineering masterpieces – and their impact on a car's handling and control. In this beginner's guide, we'll unpack one of the most critical components for our unique Polestar driving experience, while also letting you know how to get the most out of your car.

Our history has been one of adapt and overcome. Humans have, since the dawn of time, searched for materials to enhance everyday life. From tools made from stone, to advanced plastics and experimental material sciences, this is how material innovation can change our lives for the better.

Polestar Head of Product Management & Specification, Beatrice Simonsson, talks about the feeling of launching a new car, and the internal and external forces that push her and her team to never settle.

If we say gas-guzzling, you say: SUVs. And if we say SUVs, you say: the U.S., right? But as car makers and car models increasingly turn electric, at least one of these associations might look very different in the future.

When reading about EVs, you often hear about the lack of range, the hidden environmental effects, and the high costs. But driving electric is not the hassle you might believe. To show you why, we thought it best to let one of our customers tell their story.

Step into the world of design excellence and innovation; from the mesmerizing Flow Festival in Helsinki to the enchanting Exhibit Columbus in Indiana, and the transformative Zürich Design Weeks, immerse yourself in a diverse range of design disciplines. Here are this summer’s design exhibitions you don’t want to miss.

They say a picture paints a thousand words. And this one is no different. The story of how these photos came to life is a tale of sweat, shouts, and improvisations. But before we get to duct-taped tripods and missing insurance details, we must first set the scene.

From the call to adventure to the deep abyss, - and to the epic rebirth - the history of the electric vehicle has all the components of a great story.