Polestar Precept: From Concept to Car, Episode 3

Inspiration is fickle. It can come in a flash and disappear just as quickly. It doesn't stick to any schedule, a curse every creative knows all too well. Inspiration can be tricky.

A screenshot from the Precept documentary series saying Polestar Precept, From concept to car, Exterior design.

This is a positive too. Inspiration striking at any time means that it can also come from any number of unlikely sources. Sometimes, what served as inspiration isn't evident in the final product. That doesn't make it any less important, however. It kickstarted the process, after all.

Exterior Designer Nahum Escobedo explains the exterior design of Polestar Precept, including some unorthodox sources of inspiration, in "From Concept to Car, Episode 3: Exterior Design".

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Shiny Polestar 5 driving on the road with blurry background.

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Still Talking: Simon Åslund

Today, we introduce you to our very own Simon Åslund. Simon’s creative journey started with borrowing university cameras, but his flair for experimentation led him towards capturing moody cinematic night scenes. When he is not out shooting the Scandinavian twilight, he works for Polestar's Brand and Marketing team. Come along as we get to know Simon Åslund.