Polestar is operated in New Zealand by the Giltrap Group

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Checking the pulse: Goodwood Festival of Speed 2023

An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the jewel in the crown of motor events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.

The 2023 edition of this prestigious event was another reminder of the petrol and burning rubber legacy that birthed car enthusiasts the world over. But it was impossible to avoid the signs of the coming electric and carbon neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar Sebastian Vettel was there showcasing sustainable racing through his initiative Race Without Trace.We decided to speak with festivalgoers to gage the current sentiment of the car industry. With sustainability front and centre in the minds of attendees, it quickly became clear that the future is bright.

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Man standing on frozen lake with cars and large tipi in background

Beyond the Road: Sergio Marques

The frozen lakes of Northern Sweden may seem a world away from the sun-drenched vineyards of Portugal, but for Sergio Marques, home is wherever his Polestar takes him. And for one weekend in late February, that home was Jokkmokk—reindeer and Northern Lights territory.

Polestar portraits with cultural tastemaker Jordan ‘Watts’ Watson

That digitalisation has fundamentally changed our culture has escaped few. With the rise of social media came new mediums, new rules, and new topliners. Through social media, Jordan ‘Watts’ Watson has reshaped the way we consume art in the digital age, gaining cultural phenomenon status along the way. This is his story.

Polestar 4 racing around ice track in Alps

FAT uncovered: Cars, culture, and couture at the world's coolest ice track

Earlier this month, Polestar set up base camp in the heart of the Austrian Alps for this year’s FAT International Ice Race. Between hot laps and hot shots, the world got its first glimpse of the Arctic Circle collection—a four-wheeled nod to the company’s distinctive racing DNA.

Polestar is operated in New Zealand by the Giltrap Group