Summer Highlights 2021
This summer was marked by collaborations, campaigns, and events. And like every summer, we did it the Polestar way.
Collaborated with Highsnobiety at the Paramount House Hotel in Sydney (Australia) where robotics engineer and musician, Moritz Simon Geist, took components from Polestar 2 to create music, and then performed it digitally.
Announced Polestar 3, our next car and the next evolution of Polestar’s design language and journey, will be built in Ridgeville, South Carolina.
The Art4Art campaign was launched allowing collectors to trade their art for a special edition of our hybrid performance vehicle, the Polestar 1. A collector’s item.
Our second Polestar Design Contest was launched with the theme Progress.
Went back to Goodwood for the Festival of Speed and brought with us our entire story. Polestar 1, in its golden limited-edition colour, the Experimental Polestar 2, and the Precept.
Opened a fast-charge station at Mjölby, strategically located on the E4 between Stockholm and Gothenburg in Sweden.
Premiered Episodes 1 and 2 of “Precept: From Concept to Car”, our Precept documentary.
Went to CAKE World’s Race and took the Experimental Polestar 2 with us.
Invited journalists to test drive our new single motor Polestar 2 models.
Finally, we revealed our exclusive web shop, and home, for a limited time only to the flagship Makka – Polestaredition by CAKE. Polestar Additions is our newest digital space for our take on all sorts of lifestyle products.
Not that we’re complaining, but we didn’t get to do a lot of sunbathing…
One Charge Challenge: Denver, Colorado
In this first edition of the One Charge Challenge, we will be exploring Denver and the Rocky Mountains to see just how much we can get done on one charge. With a high elevation and steep winding roads, we know we have to plan our route carefully to maximise the experience.
Is Quiet Luxury the next big thing in mobility?
You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.