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Sometimes, the smallest things can have the greatest impact. A fitting sentiment from a company made up of the detail obsessed. Since Polestar’s inception, the details have been in focus. As has our ambition to constantly improve.

Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there’s now a version which brings that performance to an entirely new level.

EVs are becoming ever more popular. Something we’re obviously very excited about.

Together, we’re on a journey toward more electric mobility. And with our new partner StoreDot, the extreme fast charging battery innovators, the journey could get faster. Especially when charging.

Cars are complex products. As such, each car can be seen as the culmination of countless hours of precise labour; a successful merging of components, technologies, and expertise that enable the manufacture of such intricate machines. The system that realises this culmination is the supply chain.

Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.

Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.

Patience. A famously good thing. There is no end to the folksy phrases and nuggets of wisdom that emphasise the importance of being good at waiting. Patience, it’s said, is a virtue. But when it comes to righting environmental wrongs, it’s also a luxury. One we don’t have. Which is the reasoning behind the Polestar 2 sustainability upgrades.

On with the wind.

EVs are an integral part of a cleaner, more sustainable future. And to enable widespread electric vehicle adoption, they must be optimised for all environments and conditions. After all, whether 25° C or -25° C, the tailpipe emissions still need to be zero.

When it comes to sustainability and circularity, much has been made of production. How many emissions are created during the process, how much green energy is used, how many recycled components are involved, and so on. But what’s made also needs to be both unmade and remade. Recycled materials that are of a lower quality than their original form can’t then be used for the same purposes. Sustainable? Sure. Circular? Hardly.