News

The automotive industry needs a complete overhaul. And we’re on a quest to find out what we can build upon, and what needs to go. Because as we see it, the new beginning for automotive starts and ends with zero.

Performing under pressure. The Chassis and Vehicle Dynamics teams were given a task and a hard deadline, to get a Polestar 5 prototype ready for the Goodwood hillclimb.

If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.

The electric revolution is creating a tidal wave of change. Together with our new partner Candela, we are riding this wave on our voyage toward a sustainable future, both on land and at sea.   

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.

Labels are important to us. Our sustainability labels represent progress, and we proudly wear them, openly and transparently. Like badges of honour.

Polestar 3 will feature fully traceable, sustainable leather, supplied by premium leather manufacturer, Bridge of Weir. We spoke with Dr Warren Bowden, the company’s Head of Innovation and Sustainability, about sustainability credentials, and about keeping up with changing trends and demands. With fruity leather alternatives popping up here and there, we got his view on the role of leather in next-generation car interiors.

Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.

A partnership between two organisations can be likened to the attraction between two magnets. Just as opposite poles attract, organisations with different skills are drawn together to achieve common objectives. That’s why we’ve signed a memorandum of understanding with North American start-up, Cyclic Materials, which specialises in the recycling of magnets.

When facing problems, we are often told to go to the root of the issue. The issue of recycling and sustainability is no different. Climate change cannot be solved through ad-hoc solutions. It requires a restructuring of our manufacturing processes, from beginning to end. Our cars begin with raw materials. So that is where we must start, on our journey towards true sustainability.

To reach climate neutrality we have to start from the beginning. Rethink and redo. Explore, develop, and compare. When choosing materials, and how to design with them, sustainability has to be top of mind. It can’t be achieved at a later stage of the process. It must be ensured from step one.