Road to Ronda
Achieving the perfect driving experience is dependent on two things. Firstly, the car needs to provide optimal speed, comfort, and handling so one can really feel the thrill of driving. Secondly, it’s the real estate agent’s creed: location, location, location. We work tirelessly to create the cars that provide you with the perfect driving experience wherever you drive, and the road to Ronda makes the job a little easier.
Perched on the cliffs of the El Tajo canyon is the city of Ronda. With a history stretching back to the Neolithic age, it’s a city bursting with historical sites. Only about an hour’s drive from Marbella, it offers visitors a change of pace from the packed beaches and hustle and bustle of southern Spain’s big cities. While the destination of Ronda should be on everyone’s bucket list, the road there is just as important.
Describing the experience of driving the A-397 from Marbella to Ronda is an exercise in resisting excessive use of hyperbole and eye-catching adjectives. Known for its extraordinary views, the road ascends the side of a mountain, surrounded by towering cliffs and deep valleys. The road has excellent paving, a mix of sharp bends and longer well-turned curves, straightaways, and places to stop and take in the views. Ronda is also home to the famous Circuit Ascari where we have had test drives of our limited-edition Polestar 2.
Is Quiet Luxury the next big thing in mobility?
You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.
Four things you didn’t know about Polestar (but wished you did)
We’re not one to toot our own horn. So we won't. We won't tell you how we've manufactured 150,000 Polestar 2s. We won't get into brand growth and vehicle registrations. And we certainly won't mention our ever-growing global retail footprint that has resulted in over 20,000 handovers in the United Kingdom alone. No. We'll leave the PR to the press people. Instead, as others celebrate these milestones, we'll focus on some of the human (and not-so-human) stories behind the numbers. Because Polestar isn't just about cars. It's about people.