Precept to enter production
Your wish is our next project.
Polestar Precept was conceived as a commitment car. The antidote to a concept car, Precept was our answer to some pressing questions facing our industry. How can we be more sustainable? Do we need to sacrifice aesthetics in the name of the environment? How can we make the in-car experience more connected, intuitive, and contextualised? Concept cars that are Hollywood dreams will never answer these questions. We built Precept to show that this was our take on these issues. Our answer to the riddle of more sustainable, connected, electric performance.
The response to Precept was all the confirmation we needed. The sustainable, upcycled and animal-free materials we used in its construction showed that we could redefine modern premium. The infotainment system (again, with Google built in), more informative and responsive than ever before. The public saw this and were not shy about saying they wanted Precept to be more than a mission statement on four wheels. And frankly, we agree.
So, we’re putting Precept into production.
BST edition 270: the performance-oriented Polestar 2
Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there’s now a version which brings that performance to an entirely new level.
Polestar joins the Responsible Business Alliance
Cars are complex products. As such, each car can be seen as the culmination of countless hours of precise labour; a successful merging of components, technologies, and expertise that enable the manufacture of such intricate machines. The system that realises this culmination is the supply chain.