Polestar

About

Polestar

We are an electric performance car brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.

At Polestar, the sky is the limit.

At Polestar, the sky is the limit.

In Polestar's future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated to our ambition. Guiding our industry forward through pure, progressive, performance.

Pure progressive performance

Polestar is an electric performance car brand harnessing refined performance and cutting-edge technology. Polestar is aiming to bring driving pleasure into a new era with an all-electric product offering of progressive performance cars that are designed and engineered without compromise. This will be combined with a hassle-free ownership and premium services, where all interactions and orders can be performed online.

Pure progressive performance

Polestar is an electric performance car brand harnessing refined performance and cutting-edge technology. Polestar is aiming to bring driving pleasure into a new era with an all-electric product offering of progressive performance cars that are designed and engineered without compromise. This will be combined with a hassle-free ownership and premium services, where all interactions and orders can be performed online.

Business model

Polestar will take a new approach to market with subscription as the primary offer. The cars will be offered as an all-inclusive single monthly payment, aiming to take the hassle out of traditional car ownership. The monthly fee will include everything from maintenance, insurance and roadside assistance to pick-up and delivery services that will redefine the owner experience. All orders and transactions will be completed online. This online approach will be complemented by stand-alone retail spaces around the world. Polestar Spaces will be located in city areas where people gather and where customers can experience Polestar by meeting and talking with product experts.

Business model

Polestar will take a new approach to market with subscription as the primary offer. The cars will be offered as an all-inclusive single monthly payment, aiming to take the hassle out of traditional car ownership. The monthly fee will include everything from maintenance, insurance and roadside assistance to pick-up and delivery services that will redefine the owner experience. All orders and transactions will be completed online. This online approach will be complemented by stand-alone retail spaces around the world. Polestar Spaces will be located in city areas where people gather and where customers can experience Polestar by meeting and talking with product experts.

Manufacturing

The Polestar Production Centre is located in Chengdu, China. Designed with both sustainability and the brand ethos in mind, the center is a manufacturing plant and a physical manifestation of the Polestar brand.

The center is one of the most environmentally responsible in China and was built with the aim of achieving Gold status in the internationally recognized LEED (Leadership in Energy and Environmental Design) ratings. The center is located on the Chengdu Plain in western China, the most ecologically sound manufacturing hub in China.

The glassed-in atria and sweeping facade of the center, courtesy of award-winning Norwegian architecture firm Snøhetta, encapsulate Polestar's design language of detail-oriented minimalism. A test track is staffed by Polestar experts while everyone is welcome to enjoy the mezzanine, which offers glimpses into the entire manufacturing process. The brand experience center details the Polestar universe, making the production center an all-encompassing experience for visitors.

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