Re-casting the car: Polestar and the edie Sustainable Innovation Awards

From mobility miracle to pollution problem, cars have played many roles over their 135-year history. But they’ve never been cast as something particularly sustainable. Much less won an award for it. Until now, that is.

(Polestar 2) is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.

Polestar has won Product Innovation of the Year for its all-electric Polestar 2 at the renowned edie Sustainability Leaders Awards. Organised by edie, the Awards recognise organisations that have taken their environmental, social and financial performance to new heights in an effort to achieve a sustainable future, today. 

Polestar’s performance in these areas includes greater traceability of the cobalt used for Polestar 2 batteries, the publication of Polestar 2’s LCA report, and conclusively proving that sustainable is the new premium through the use of unorthodox and upcycled materials.

“Polestar represents a hugely impressive approach to innovation that seize traceability to improve social outcomes as well as reduce environmental impacts,” said the jury. “This is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.”

Polestar 2 refuses to be typecast. Winning an award for playing the role of Sustainable Product Innovation of the Year is proof.

(Polestar 2) is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.

Polestar has won Product Innovation of the Year for its all-electric Polestar 2 at the renowned edie Sustainability Leaders Awards. Organised by edie, the Awards recognise organisations that have taken their environmental, social and financial performance to new heights in an effort to achieve a sustainable future, today. 

Polestar’s performance in these areas includes greater traceability of the cobalt used for Polestar 2 batteries, the publication of Polestar 2’s LCA report, and conclusively proving that sustainable is the new premium through the use of unorthodox and upcycled materials.

“Polestar represents a hugely impressive approach to innovation that seize traceability to improve social outcomes as well as reduce environmental impacts,” said the jury. “This is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.”

Polestar 2 refuses to be typecast. Winning an award for playing the role of Sustainable Product Innovation of the Year is proof.

Related

All aboard: the Polestar Referral programme

Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.

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