Home is where the charge is. As the charging infrastructure for electric vehicles expands, range anxiety shrinks. More and more motorists will see electric charging stations as a natural part of the landscape, becoming as familiar as conventional gas stations while improving upon them substantially. Welcoming places to pass a few minutes while the battery gets topped up.
To help roll out the welcome mat, Polestar has partnered with Plugsurfing, providing unified access to charging networks throughout Europe. Each Polestar 2 in Europe will come with a Plugsurfing RFID tag as standard, meaning one app and one authentication device is all that’s needed to access 195,000 compatible charging points across the continent. It also forms a blueprint for coming national and local partnerships in other areas, with charging guidance and tips provided to all Polestar customers by their local Polestar space.
Charging infrastructure will become more commonplace as more and more EVs hit the roads. And thanks to services like Plugsurfing, it will be easier and more intuitive to use them. And feel at home doing so.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.