Polestar’s ambitions are fundamentally linked to nature. We’ve dedicated ourselves to bringing about a change: a shift towards more sustainable electric mobility for the sake of our shared society. Preserving nature to improve the world. And if that sounds lofty and ambitious, it’s because it is.
And we’re not alone. There are others who are both inspired by nature and propelled by it, using their passion for nature to progress and excel. German triathlete Sebastian Kienle is one of them. “Whether on foot, on a bike, or by car, mobility has always played a big part in my life,” he says. A European Triple Ironman champion and world champion of both the Ironman and Double Ironman, Kienle’s career necessitates a lot of travel. He is acutely aware of the environmental impact this has and is, therefore, an outspoken advocate for electric mobility. “Just driving electric cars won’t save the planet, I’m well aware of that,” he states. “But it does allow us to continue to be mobile without harming the planet.”
“Polestar proves that sustainability and performance are not mutually exclusive,” he continues, “but actually complement each other.”
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.