Polestar’s ambitions are fundamentally linked to nature. We’ve dedicated ourselves to bringing about a change: a shift towards more sustainable electric mobility for the sake of our shared society. Preserving nature to improve the world. And if that sounds lofty and ambitious, it’s because it is.
And we’re not alone. There are others who are both inspired by nature and propelled by it, using their passion for nature to progress and excel. German triathlete Sebastian Kienle is one of them. “Whether on foot, on a bike, or by car, mobility has always played a big part in my life,” he says. A European Triple Ironman champion and world champion of both the Ironman and Double Ironman, Kienle’s career necessitates a lot of travel. He is acutely aware of the environmental impact this has and is, therefore, an outspoken advocate for electric mobility. “Just driving electric cars won’t save the planet, I’m well aware of that,” he states. “But it does allow us to continue to be mobile without harming the planet.”
“Polestar proves that sustainability and performance are not mutually exclusive,” he continues, “but actually complement each other.”
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.
It’s the goal of every carmaker to get people in their cars. There are a seemingly endless number of catchphrases, taglines and mottos in the world of automotive, stretching from the cliché to the incomprehensible. But if one reads between the lines, the message is clear: this car is good. Get in it.