The Salone Internazionale del Mobile di Milano, also known as Milan Design Week, is the greatest design summit in the world: a meeting of minds in which the most forward-thinking and audacious designs are showcased. A natural place for a progressive brand to be.
And progression is a key ingredient in the Polestar philosophy. It’s one of the three pillars upon which Polestar stands. It’s the force that drives us, that sends us down new paths, always experimenting, never resting. We keep one eye pointed inwards, relentlessly self-improving. We cast the other beyond the boundaries of our industry, seeking out collaborators and kindred spirits with whom we can explore new areas, try new approaches and implement new ideas.
Our ongoing progression is firmly grounded in the world of design. It’s part of our DNA, a fundamental aspect of our nature. Design is where Polestar was born, design is where Polestar lives.
And Milan is where design’s brightest minds are headed. We’re headed there too, and instead of bringing along our cars, we’re taking some installations we’ve developed with some like-minded collaborators (such as Teenage Engineering), expressing themes which are central to the Polestar philosophy.
Design-oriented brands of all types make appearances in Milan. This year, Polestar will be among them.