Polestar 2 | 14.05.19
The new Polestar 2 enters the next important phase of its introduction – an ambitious roadshow in Polestar’s six European launch markets that supports similar events in China and North America as part of the Polestar 2 world tour.
Presenting the new Polestar 2 to key audiences in a uniquely Polestar way, the Polestar 2 roadshow will allow the public to view the exciting new electric performance fastback when it visits fifteen European cities between May and October 2019.
“Following the online reveal in February, this is the chance for our customers and fans in Europe to get up close and personal with Polestar 2 for the first time in their home markets,” comments Thomas Ingenlath, Chief Executive Officer of Polestar.
The Polestar 2 roadshow begins in Sweden in May, followed by the Netherlands and Belgium in June. The United Kingdom plays host in July, leading to Germany from August into September. Norway is the final destination in October where the tour will also incorporate the opening of the first Polestar Space retail environment in Oslo.
Exact dates and locations for the Polestar 2 roadshow will be listed at Polestar.com. The tour starts in Gothenburg, Sweden, from 22-24 May, before moving to Stockholm from 30 May to 02 June.
For images and other media information, visit media.polestar.com.
General media queries
Brent Ellis, Public Relations and Communications, Europe
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.