Brand & corporate | 09.05.19
Following the announcement that the first Polestar Space will open in Oslo later in 2019, Polestar now plans to open three additional Polestar Spaces to increase the brand’s reach across the country in 2020. Polestar Spaces in Norway will be operated by some of the country’s largest Volvo dealers, including Frydenbø in Bergen, Kverneland Bil in Stavanger and Nardo Bil in Trondheim – complementary to the Polestar Space in Oslo which will be operated by Polestar.
“With these major partners now on board and strong Polestar 2 pre-orders in Norway, we can start to take Polestar to the next phase in this important electric vehicle market,” comments Thomas Ingenlath, Chief Executive Officer of Polestar.
Supporting a fully digital retail model, Polestar Spaces will provide the physical brand interaction that customers can enjoy during their buying process, in a unique product-focused, non-commissioned environment.
“These strong partners in the Norwegian market are excited to be part of the Polestar journey, and provide us with the strong backbone we need to implement the Polestar offer,” continues Thomas Ingenlath.
With Volvo Cars’ 50% ownership stake in Polestar, the electric performance brand will leverage Volvo service facilities in launch markets to provide top-quality service and aftersales support.
Polestar’s hassle-free pick-up and delivery offer will ensure that Polestar customers will never need to take their cars for service themselves and can avoid the time-consuming chore altogether. The well-developed Volvo service network throughout Norway ensures that Polestar customers in any part of the country will be well taken care of.
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.