Brand & corporate | 16.10.18
Polestar has inaugurated its new global headquarters in Gothenburg, Sweden. Strategically located on the Volvo Car Group campus, the new building and working environment supports cross-functional collaboration throughout Polestar and further strengthens cooperation between the Polestar brand and its parent company.
The new headquarters building, which is dominated by the ‘Polestar Cube’, was designed by Swedish architecture firm Bornstein Lyckefors, in cooperation with the Polestar Brand team.
The bright white glass surfacing on the exterior of the Polestar Cube, with its illuminated Polestar logos, also symbolises the ‘guiding star’ role that the Polestar brand plays as a design and technology spearhead within the Volvo Car Group.
“Minimalistic, avant-garde design is at the core of the Polestar brand, in our cars and in the way that we interact with our customers. Design also plays a role in how we feel and cooperate in our workplace,” says Thomas Ingenlath. “With the new headquarters, we wanted to transform an existing structure to create a new, modern building on the Volvo Cars campus that expresses our brand values and which becomes an inspiring and desirable place for our global team to work.”
The inauguration itself comes exactly one year after the new Polestar brand was revealed in Shanghai, China.
“We have expressed our minimalistic design in our brand appearances since we launched globally last October,” continues Thomas Ingenlath. “In places like the Geneva Motor Show, Goodwood Festival of Speed and the Pebble Beach Concours d’Elegance, our brand presence has been embodied by a strong architectural statement.
“In China, another architectural expression is soon to be completed as we finalise the construction of the Polestar Production Centre in Chengdu. In just one year, we have already established Polestar as a global brand with a global footprint,” concludes Thomas Ingenlath.
For images and other media information, visit media.polestar.com.
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The Volvo S60 T8 Polestar Engineered features key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.