Brand & corporate | 11.10.18
The first Polestar Space will open in the middle of 2019 in Oslo, Norway – one of the most developed electric vehicle markets. The Polestar Space in Oslo will be the first to show Polestar’s innovative and modern brand and retail concept, and is the start of a global network that will include around 60 Spaces by mid-2020.
Located in downtown Oslo on Øvre Slottsgate, the Polestar Space will be situated amongst other progressive brand stores in a prominent retail environment.
“Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,” comments Thomas Ingenlath, Chief Executive Officer of Polestar. “Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo.”
Polestar Spaces will be built on the design concept that Polestar is working on in its retail lab environment in Gothenburg, Sweden, and are set to redefine the way people interact with a car brand.
Polestar will offer a fully digital retail experience that allows customers to do everything online. However, if they wish, the Polestar Space will allow customers to meet Polestar experts, see cars in person and take a test drive, in an avant-garde environment that is designed to take the pressure out of the retail process – Polestar Spaces will be staffed by non-commissioned product experts rather than hard-selling sales executives.
“We are working on signing-up a number of other Polestar Spaces locations around the world,” concludes Thomas Ingenlath. “The global Polestar footprint has started to take shape.”
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.