Matt Vella joins Polestar in new global media relations role
Matt Vella has joined Polestar’s global Public Relations and Communications team. Following a career in technology and business journalism, Matt is responsible for global media relations, helping to deliver and amplify Polestar’s product, brand and corporate messaging.
“Since the launch of Polestar in October 2017, we have been building the awareness of our new electric performance brand and our first car, the Polestar 1,” says Duncan Forrester, responsible for global public relations and communications. “We have established three regions – Europe, North America and China, each with their own PR and Communications function – and we now complete the team. With Matt’s extensive experience as an innovative storyteller, he will be invaluable in building relationships with the world’s most influential media audiences, helping us continue to tell the Polestar story.”
Matt joins Polestar as an award-winning writer and editor with over 15 years of experience. Most recently, he was Time Magazine’s executive editor responsible for leading major enterprise reporting projects. Matt is also the co-founder of Brainstorm Design, an annual global innovation and design conference. Previously, he worked at publications including Fortune, BusinessWeek and The Wall Street Journal.
“In my years of covering technology and business, I've never come across a company as unique as Polestar. It's both an ambitious and agile start-up, as well as a firm backed by the expertise and credibility of its parent company to make good on its significant promises," says Matt Vella. "With Polestar also acting as the technology spearhead for Volvo Car Group, I'm looking forward to helping to tell the numerous engineering, design and innovation stories happening here every day."
For images and other media information, visit media.polestar.com.
Polestar is the new electric performance brand from the Volvo Car Group. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo Cars. These synergies enable the design, development and production of separately-branded, high performance electrified cars.
Polestar begins this new era with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km, the longest of any hybrid car in the world. In the future, the Polestar 2 and Polestar 3 will join the portfolio as full battery-electric, higher volume, driver-focused vehicles.
Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60 T8 Polestar Engineered features key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found at media.volvocars.com.