Brand & corporate | 11.09.18
Mike Whittington has joined Polestar to lead the company’s Global Sales Operations. He joins Polestar as the company begins to shape its retail operations, and follows the recent announcement of the new retail lab which is developing concepts for the forthcoming Polestar Space retail environments.
“We are entering an important phase in the launch of the new Polestar brand,” says Thomas Ingenlath, Chief Executive Officer of Polestar. “We defined our retail strategy and are now developing the global retail network we need. Polestar wants to interact with its customers online and face-to-face, and we have begun engaging with the dealer operators who will represent Polestar around the world. Mike’s experience and expertise will help us realise our objectives and keep us on the path to success.”
After over 20 years working in the motor industry, Mike Whittington joins Polestar with experience in global infrastructure, e-commerce strategy and new electric vehicle introductions from a wealth of automotive brands, including Jaguar Land Rover, PSA, Mercedes-Benz and Toyota.
“The motor industry is entering the most significant and challenging period of change in its history,” says Mike Whittington. “The opportunity to join Polestar as a new electric performance brand is very exciting. Combining electrification with highly desirable performance cars, in a new company that has clear and ambitious goals, especially on the sales side, is the sort of challenge I welcome with open arms.”
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The Volvo S60 T8 Polestar Engineered features key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.