Brand & corporate | 31.07.18

Monterey Car Week serves as North American debut for Polestar 1

The Polestar 1 World Tour continues with the brand’s debut in North America in Monterey, California, from 23-26 August. During Monterey Car Week, the Polestar 1 will be on display throughout the Monterey Bay area, including at the famous Pebble Beach Concours d’Elegance.

“It’s great to bring Polestar to America,” says Thomas Ingenlath, Chief Executive Officer at Polestar. “North America is a major market for our new brand and we have received great feedback and high interest in the Polestar 1 from our American customers. So far, nearly 200 customers have placed deposits in the United States alone – the largest number of any country. Now it’s their turn to see the car in person and in a beautiful environment.”

In addition its the presence at the Polestar pavilion on Peter Hay Hill at Pebble Beach, the Polestar 1 will also make an appearance at The Quail, A Motorsports Gathering on Friday 24 August. This event sees some of the world’s rarest cars shown on the rolling greens of the Quail Lodge & Golf Club in Carmel Valley.

On Sunday 26 August, the Polestar 1 will be positioned amongst some of the newest automotive exotica on the Concept Lawn at the Pebble Beach Concours d’Elegance. The Concept Lawn is a fitting environment for the Polestar 1 – a car whose concept car design disguises its production-ready status.

Adding to the ceremonious nature of the event, Polestar CEO and awarded designer Thomas Ingenlath has been selected as an honorary judge in the world-famous Pebble Beach Concours d’Elegance.

“The invitation to be an honorary judge at the Concours d’Elegance is a great honour for me. As a car designer you take so much inspiration by looking at the diverse mix of the world’s most famous and beautiful historic cars alongside today’s avant-garde designs. It will be a truly unique experience.”

About Polestar

Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.

Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.

Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.