Brand & corporate | 09.07.18

Gregor Hembrough appointed to lead Polestar in the USA

Polestar announces today the appointment of Gregor Hembrough to lead Polestar Automotive USA Inc., its newly-established United States subsidiary focused on developing the new electric performance brand in one of its most important core markets.

Gregor joins Polestar with a wealth of automotive expertise built over more than 25 years. Moving to Polestar from Volvo Cars North America, Gregor will lead and position Polestar as a strong premium electric car brand in one of the world’s most demanding markets. His previous experience includes two positions as the Vice President of major regions for Volvo.

“I am pleased to welcome Gregor to Polestar in such an important region for the brand,” says Thomas Ingenlath, Chief Executive Officer of Polestar. “His wealth of industry experience, local market knowledge and non-traditional approach to innovation and management make him the perfect fit for leading our Polestar brand in the US market.”

Gregor Hembrough continued: “The chance to launch a progressive new car company like Polestar is a dream opportunity. I look forward to building a network of Polestar Spaces, launching inventive marketing campaigns and structuring the brand for future success as the company launches in the most tech-savvy part of the world.”

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About Polestar

Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.

Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.

Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.