Brand & corporate | 10.04.18

Susie Lv appointed new Head of Marketing for Polestar China

Susie Lv joins Polestar China as the new Head of Marketing on 10 April 2018. Having previously worked at Maserati Cars China where she held the position of Marketing Director, Susie also has over ten years of marketing experience in international advertising agencies, including Ogilvy Group and BBDO.

As Head of Marketing for Polestar China, Susie’s tasks will include developing and implementing marketing strategies in China, setting up a regional marketing team, building and maintaining a strong marketing presence, and ensuring brand awareness and consistency.

August Wu, President of Polestar China, says: “The appointment of Susie Lv as Polestar China’s new Head of Marketing is an important step in the development of our team.

“Susie brings rich experience in marketing premium car brands to Polestar, and will play an important role in driving Polestar brand awareness and establishing Polestar as the new electric performance brand.”

Tim Heldmann, who is responsible for Polestar’s Global Brand and Marketing, adds: “We are delighted to welcome another strong new member to the Polestar Marketing team. Susie’s well-developed skill set in digital marketing will provide a key competitive advantage in Polestar’s development as a truly digital, electric performance car brand in China.”

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About Polestar

Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.

Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.

Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.