Susie Lv appointed new Head of Marketing for Polestar China
Susie Lv joins Polestar China as the new Head of Marketing on 10 April 2018. Having previously worked at Maserati Cars China where she held the position of Marketing Director, Susie also has over ten years of marketing experience in international advertising agencies, including Ogilvy Group and BBDO.
As Head of Marketing for Polestar China, Susie’s tasks will include developing and implementing marketing strategies in China, setting up a regional marketing team, building and maintaining a strong marketing presence, and ensuring brand awareness and consistency.
August Wu, President of Polestar China, says: “The appointment of Susie Lv as Polestar China’s new Head of Marketing is an important step in the development of our team.
“Susie brings rich experience in marketing premium car brands to Polestar, and will play an important role in driving Polestar brand awareness and establishing Polestar as the new electric performance brand.”
Tim Heldmann, who is responsible for Polestar’s Global Brand and Marketing, adds: “We are delighted to welcome another strong new member to the Polestar Marketing team. Susie’s well-developed skill set in digital marketing will provide a key competitive advantage in Polestar’s development as a truly digital, electric performance car brand in China.”
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Polestar is the new electric performance brand from the Volvo Car Group. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo Cars. These synergies enable the design, development and production of separately-branded, high performance electrified cars.
Polestar begins this new era with the Polestar 1 – a low-volume Electric Performance Hybrid GT coupé with 600 hp, 1000 Nm and an electric-only range of 150 km, the longest of any hybrid car in the world. In the future, the Polestar 2 and Polestar 3 will join the portfolio as full battery-electric, higher volume, driver-focused vehicles.
Under the Polestar Engineered brand, Polestar builds the S60 and V60 Polestar - 367 hp performance road cars with over 250 developments over-and-above the standard Volvo products. It also offers Polestar Engineered performance hardware upgrades and engine software optimisations for existing Volvo products.