Brand & corporate | 01.03.18
Polestar, the new electric performance brand, has appointed August Wu as its new President of Polestar China, reporting to Polestar CEO, Thomas Ingenlath.
August joins Polestar on 1 March 2018 from Volvo Cars in Shanghai where he held the position of Head of Product and Offer for the APAC region. In this role, he was responsible for local product, specification, pricing and vehicle line management of all Volvo products in the APAC region. Prior to this, he worked for Volvo in Sweden as Business Program Leader for the Volvo 60 cluster of cars and before that, held a number of automotive industry-focussed roles within McKinsey and Company.
As President of Polestar China, August Wu’s responsibilities will include Polestar’s commercial offer in China, the development of the network of Spaces – the Polestar retail environment, as well as increasing Polestar’s brand awareness and consideration in the important Chinese market.
“The appointment of August Wu as the new President of Polestar China is an important step in the development of our team in China. With China being one of the world’s fastest developing markets for electrified cars, it’s clear that having somebody with a very deep understanding of the market was vitally important. In August Wu, we have found that person,” said Thomas Ingenlath, Chief Executive Officer of Polestar.
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.