Polestar 1 | 22.02.18

Polestar to make European debut at Geneva Motor Show

Polestar, the new electric performance brand, will make its European debut at the Geneva Motor Show in March 2018 with the company’s first car, the Polestar 1, seen in public for the first time.

The Polestar 1 is an Electric Performance Hybrid GT with 600hp, 1000Nm of torque and with 150km of range in Pure mode, has the longest electric-only driving range of any hybrid car in the world. The Polestar 1 had its global reveal in Shanghai in October 2017 and will start production in mid-2019.

“We are looking forward to exhibiting at the Geneva Motor Show and are excited to hear feedback and see the reactions from the public on our first car and our new brand,” says Thomas Ingenlath, Chief Executive Officer at Polestar.

“Our stand in Geneva will be a powerful incarnation of what our brand embodies: uncompromised, pure and progressive design.”

Polestar’s European debut begins with a media event on Tuesday 06 March 2018 at 16:30 CET, with the stand open to the public from 08-18 March 2018.

About Polestar

Polestar is the new electric performance brand from the Volvo Car Group. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo Cars. These synergies enable the design, development and production of separately-branded, high performance electrified cars.

Polestar begins this new era with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km, the longest of any hybrid car in the world. In the future, the Polestar 2 and Polestar 3 will join the portfolio as full battery-electric, higher volume, driver-focused vehicles.

Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60 T8 Polestar Engineered features key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found at media.volvocars.com.