Polestar 1 | 22.02.18
Polestar, the new electric performance brand, will make its European debut at the Geneva Motor Show in March 2018 with the company’s first car, the Polestar 1, seen in public for the first time.
The Polestar 1 is an Electric Performance Hybrid GT with 600hp, 1000Nm of torque and with 150km of range in Pure mode, has the longest electric-only driving range of any hybrid car in the world. The Polestar 1 had its global reveal in Shanghai in October 2017 and will start production in mid-2019.
“We are looking forward to exhibiting at the Geneva Motor Show and are excited to hear feedback and see the reactions from the public on our first car and our new brand,” says Thomas Ingenlath, Chief Executive Officer at Polestar.
“Our stand in Geneva will be a powerful incarnation of what our brand embodies: uncompromised, pure and progressive design.”
Polestar’s European debut begins with a media event on Tuesday 06 March 2018 at 16:30 CET, with the stand open to the public from 08-18 March 2018.
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.