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2018-02-22

Polestar to make European debut at Geneva Motor Show

Polestar, the new electric performance brand, will make its European debut at the Geneva Motor Show in March 2018 with the company’s first car, the Polestar 1, seen in public for the first time.

The Polestar 1 is an Electric Performance Hybrid GT with 600hp, 1000Nm of torque and with 150km of range in Pure mode, has the longest electric-only driving range of any hybrid car in the world. The Polestar 1 had its global reveal in Shanghai in October 2017 and will start production in mid-2019.

“We are looking forward to exhibiting at the Geneva Motor Show and are excited to hear feedback and see the reactions from the public on our first car and our new brand,” says Thomas Ingenlath, Chief Executive Officer at Polestar.

“Our stand in Geneva will be a powerful incarnation of what our brand embodies: uncompromised, pure and progressive design.”

Polestar’s European debut begins with a media event on Tuesday 06 March 2018 at 16:30 CET, with the stand open to the public from 08-18 March 2018.

Contact details:

Duncan Forrester, Public Relations and Communications
duncan.forrester@polestar.com
Johan Meissner, Media Relations
johan.meissner@polestar.com
Brent Ellis, Public Relations and Communications, Europe
brent.ellis@polestar.com
Sunnie Zhang, Public Relations and Communications, China
sunnie.zhang@polestar.com

About Polestar

Polestar is Volvo Car Group’s performance road car brand. In October 2017, Polestar was confirmed as a new, separately-branded high-performance electrified car company, offering a portfolio of bespoke Polestar cars. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world-beating electrified high performance cars.

Today, Polestar builds the S60 and V60 Polestar, 367 hp performance road cars with over 250 developments over-and-above the standard Volvo products. It also offers Polestar Engineered performance hardware upgrades and engine software optimisations for existing Volvo products.

Published 2018-02-22