Polestar strengthens Communication team with new appointment in the Americas
The Public Relations and Communications team of Polestar, the new Electric Performance brand of Volvo Cars, has been expanded with the appointment of John Paolo (JP) Canton as Public Relations and Communications, Americas.
Reporting to Duncan Forrester, responsible for global Public Relations and Communications, JP arrives at Polestar from Pirelli where he held the position of Director of Communications and Consumer Marketing. He also has extensive experience with luxury and performance automotive brands, having been Head of Public Relations for McLaren Automotive in the Americas, and previously Public Relations Manager for Ducati North America.
The appointment follows the recent launch of the new Polestar brand and the unveiling of its first product – the Polestar 1 Electric Performance Hybrid, a 600hp Grand Touring Coupé with a range of 150km (99 miles) on pure electric power – the longest electric range of any hybrid in the world. The appointment also follows closely behind those of Sunnie Zhang as Public Relations and Communications, China; and Brent Ellis as Public Relations and Communications, Europe.
Polestar is Volvo Car Group’s performance road car brand. On 17 October 2017, Polestar became a new separately-branded electric performance car company, offering a portfolio of bespoke Polestar cars. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars far faster than other new entrants into the market.
Polestar also builds the S60 and V60 Polestar, 367hp performance road cars with over 250 developments over-and-above the standard Volvo products through its Polestar Engineered offering. It also offers Polestar Engineered performance hardware upgrades and engine software optimisations for existing Volvo products.