Brand & corporate | 10.11.17
The Public Relations and Communications team of Polestar, the new Electric Performance brand of Volvo Cars, has been expanded with the appointment of John Paolo (JP) Canton as Public Relations and Communications, Americas.
Reporting to Duncan Forrester, responsible for global Public Relations and Communications, JP arrives at Polestar from Pirelli where he held the position of Director of Communications and Consumer Marketing. He also has extensive experience with luxury and performance automotive brands, having been Head of Public Relations for McLaren Automotive in the Americas, and previously Public Relations Manager for Ducati North America.
The appointment follows the recent launch of the new Polestar brand and the unveiling of its first product – the Polestar 1 Electric Performance Hybrid, a 600hp Grand Touring Coupé with a range of 150km (99 miles) on pure electric power – the longest electric range of any hybrid in the world. The appointment also follows closely behind those of Sunnie Zhang as Public Relations and Communications, China; and Brent Ellis as Public Relations and Communications, Europe.
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 600 hp, 1,000 Nm and an electric-only range of 150 km – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car designed to compete around the Tesla Model 3. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
Polestar also applies its technology and expertise to electrified Volvo cars. The new Volvo S60, V60 and XC60 T8 Polestar Engineered models feature key Polestar components to create a sharper and more engaging driving experience. Polestar optimisation software upgrades are also available for Volvo models, which enhance six performance areas including engine output. Polestar Engineered media information can be found on the Volvo Cars media website.