Media Newsroom

Content found on the Polestar media web pages is intended for editorial use only and may not be used for any advertising or commercial purposes.

For media information on the new Polestar Engineered trim level for Volvo cars, visit media.volvocars.com. For legacy Polestar media information, including motorsport and previous-generation Polestar Engineered cars, click here.

2018-12-06 Polestar 1 test programme evaluates driver experience

Polestar 1 test programme evaluates driver experience

The Polestar 1 verification prototype (VP) testing and evaluation programme continues in the lead-up to production readiness in mid-2019. In additi...
2018-11-01 Polestar evaluates strength of carbon fibre in successful first crash test

Polestar evaluates strength of carbon fibre in successful first crash test

Polestar has undertaken the first of a series of crash tests as part of the development of the Polestar 1. This represents the first time the Volvo...
2018-10-16 Polestar inaugurates new headquarters in Sweden

Polestar inaugurates new headquarters in Sweden

Polestar has inaugurated its new global headquarters in Gothenburg, Sweden. Strategically located on the Volvo Car Group campus, the new building a...
2018-10-11 First Polestar Space to open in Norway in 2019

First Polestar Space to open in Norway in 2019

The first Polestar Space will open in the middle of 2019 in Oslo, Norway – one of the most developed electric vehicle markets. The Polestar Space i...
2018-10-04 First Polestar 1 prototype cars start production

First Polestar 1 prototype cars start production

Momentum in the development of the Polestar 1 has increased with the production of the first series of road-going verification prototype (VP) cars ...
2018-09-20 Polestar – the new electric performance brand and a new approach to car ownership for US customers

Polestar – the new electric performance brand

As a new entrant into the electrified automotive industry, Polestar has confirmed its positioning and innovative go-to-market strategy in the impor...
2018-09-13 Matt Vella joins Polestar in new global media relations role

Matt Vella joins Polestar in new global media relations role

Matt Vella has joined Polestar’s global Public Relations and Communications team. Following a career in technology and business journalism, Matt is...
2018-09-11 Mike Whittington joins Polestar to lead Global Sales Operations

Mike Whittington joins Polestar to lead Global Sales Operations

Mike Whittington has joined Polestar to lead the company’s Global Sales Operations. He joins Polestar as the company begins to shape its retail ope...
2018-09-06 Polestar shows first details of new Polestar Space retail lab

Polestar shows first details of new Polestar Space retail lab

The location of the first Polestar Space retail environment will be confirmed soon and when it opens, the Polestar Space will bring a new approach ...
2018-07-31 Monterey Car Week serves as North American debut for Polestar 1

Monterey Car Week serves as North American debut for Polestar 1

The Polestar 1 World Tour continues with the brand’s debut in North America in Monterey, California, from 23-26 August. During Monterey Car Week, t...
2018-07-17 Polestar chief test driver brings wealth of expertise to new electric performance cars

Polestar chief test driver brings wealth of expertise to new electric performance cars

“The ingredients for creating the best driving dynamics in a car are the same, whether it has an electric drivetrain or an internal combustion engi...
2018-07-09 Gregor Hembrough appointed to lead Polestar in the USA

Gregor Hembrough appointed to lead Polestar in the USA

Polestar announces today the appointment of Gregor Hembrough to lead Polestar Automotive USA Inc., its newly-established United States subsidiary f...
2018-06-18 Carbon fibre plays integral role in Polestar 1 development

Carbon fibre plays integral role in Polestar 1 development

One of the key components in creating a responsive and agile driving experience in the new Polestar 1 is the extensive use of Carbon Fibre Reinforc...
2018-06-11 Polestar 1 to make dynamic public debut at Goodwood Festival of Speed

Polestar 1 to make dynamic public debut at Goodwood Festival of Speed

The Polestar 1 is set to make its first dynamic appearance at the 2018 Goodwood Festival of Speed from 12-15 July. Festivalgoers will see prototype...
2018-04-25 Polestar 1 final pricing confirmed at Auto China 2018 in Beijing

Polestar 1 final pricing confirmed at Auto China 2018 in Beijing

The Polestar 1 has debuted at Auto China 2018 in Beijing, marking the return of Polestar to China. Following its media launch in Shanghai in Octobe...
2018-04-19 Polestar 1 heads to Auto China in Beijing after successful first dynamic test drive

Polestar 1 heads to Auto China in Beijing after successful first dynamic test drive

The Polestar 1 is heading to Beijing for Auto China 2018 from 25 April to 4 May, following its first successful winter test drive in northern Swede...
2018-04-10 Susie Lv appointed new Head of Marketing for Polestar China

Susie Lv appointed new Head of Marketing for Polestar China

Susie Lv joins Polestar China as the new Head of Marketing on 10 April 2018. Having previously worked at Maserati Cars China where she held the pos...
2018-03-13 Polestar 1 now available for pre-order in 18 countries

Polestar 1 now available for pre-order in 18 countries

Polestar 1, the first car from the new electric performance brand Polestar, is now available for pre-ordering in 18 countries around the world. Thi...
2018-03-06 Polestar 1 makes European debut at Geneva Motor Show

Polestar 1 makes European debut at Geneva Motor Show

Polestar, the new electric performance brand, has introduced the Polestar 1 to the public for the first time at the Geneva Motor Show. The European...
2018-03-01 Polestar appoints August Wu as President of Polestar China

Polestar appoints August Wu as President of Polestar China

Polestar, the new electric performance brand, has appointed August Wu as its new President of Polestar China, reporting to Polestar CEO, Thomas Ing...
2018-02-22 Polestar to make European debut at Geneva Motor Show

Polestar to make European debut at Geneva Motor Show

Polestar, the new electric performance brand, will make its European debut at the Geneva Motor Show in March 2018 with the company’s first car, the...
2018-02-12 Polestar has started construction of a new headquarter building located in Torslanda, Sweden, on the same campus as the main Volvo Cars head offices and factory.

Polestar starts construction of its new headquarter building

The new Polestar headquarters will be the heart and home of our growing team,” said Thomas Ingenlath, Chief Executive Officer of Polestar. “It is a...
2018-02-05 Polestar appoints Hans Pehrson as new Head of R&D and Electric Propulsion Strategy

Hans Pehrson as new Head of R&D and Electric Propulsion Strategy

Hans Pehrson has been appointed Head of Research and Development and Electric Propulsion Strategy at Polestar. Pehrson has worked for over 30 years...
2017-12-14 Polestar announces initial launch markets for Polestar 1 as the new subscription model resonates with global customers

Polestar announces initial launch markets for Polestar 1

Polestar, the new Electric Performance brand of Volvo Cars, has announced the initial launch markets for its first car, the Polestar 1. This follow...
2017-11-20 Polestar starts construction of its state-of-the-art Polestar Production Centre

Polestar starts construction of Polestar Production Centre

Polestar has announced that construction of its new state-of-the-art Polestar Production Centre has started in Chengdu, China, where the company’s ...
2017-11-10 Polestar strengthens Communication team with new appointment in the Americas

Polestar strengthens Communication in the Americas

The Public Relations and Communications team of Polestar, the new Electric Performance brand of Volvo Cars, has been expanded with the appointment ...
2017-10-17 Polestar unveils its first car – the Polestar 1 – and reveals its vision to be the new electric performance brand

Polestar unveils its first car – the Polestar 1

Polestar, Volvo Car Group’s performance brand, has today revealed its future as a new standalone electric performance brand. Polestar has confirmed...
2017-06-21 Polestar announces new management team

Polestar announces new management team

Volvo cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global h...