Re-casting the car: Polestar and the edie Sustainable Innovation Awards

From mobility miracle to pollution problem, cars have played many roles over their 135-year history. But they’ve never been cast as something particularly sustainable. Much less won an award for it. Until now, that is.

(Polestar 2) is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.

Polestar has won Product Innovation of the Year for its all-electric Polestar 2 at the renowned edie Sustainability Leaders Awards. Organised by edie, the Awards recognise organisations that have taken their environmental, social and financial performance to new heights in an effort to achieve a sustainable future, today. 

Polestar’s performance in these areas includes greater traceability of the cobalt used for Polestar 2 batteries, the publication of Polestar 2’s LCA report, and conclusively proving that sustainable is the new premium through the use of unorthodox and upcycled materials.

“Polestar represents a hugely impressive approach to innovation that seize traceability to improve social outcomes as well as reduce environmental impacts,” said the jury. “This is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.”

Polestar 2 refuses to be typecast. Winning an award for playing the role of Sustainable Product Innovation of the Year is proof.


Polestar 2 at the Swedish Fashion Council event in Stockholm

Polestar x Swedish Fashion Council: driving change through collaboration

Fashion and automotive are two of the most polluting industries in the world. Not only do we face similar challenges, but we also share common goals. That is why Polestar joined the Swedish Fashion Council’s two-day [X]perience event to meet with industry experts, get new perspectives, and discuss how to drive change through collaboration.

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