Re-casting the car: Polestar and the edie Sustainable Innovation Awards

From mobility miracle to pollution problem, cars have played many roles over their 135-year history. But they’ve never been cast as something particularly sustainable. Much less won an award for it. Until now, that is.

Polestar 2 in grey parked in a garage viewed from the side
(Polestar 2) is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.

Polestar has won Product Innovation of the Year for its all-electric Polestar 2 at the renowned edie Sustainability Leaders Awards. Organised by edie, the Awards recognise organisations that have taken their environmental, social and financial performance to new heights in an effort to achieve a sustainable future, today. 

Polestar’s performance in these areas includes greater traceability of the cobalt used for Polestar 2 batteries, the publication of Polestar 2’s LCA report, and conclusively proving that sustainable is the new premium through the use of unorthodox and upcycled materials.

“Polestar represents a hugely impressive approach to innovation that seize traceability to improve social outcomes as well as reduce environmental impacts,” said the jury. “This is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.”

Polestar 2 refuses to be typecast. Winning an award for playing the role of Sustainable Product Innovation of the Year is proof.


Shredding surfboards to make sustainable skateboards

In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So, we travelled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.

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