Show. Don’t tell.
The future is electric. This we’ve known for a while. What we didn’t know was how much fun we were going to have creating it. And how exciting that electric future will be. The combination of electric performance, responsive dynamics, and top-down driving with a total absence of engine noise is a thrilling one. One too exciting for mere words (yes, we realise the irony). One that we need to display, rather than just talk about.
Which brings us to Polestar O2.
An electric roadster concept, O2 takes the defining characteristics of Polestar and combines them in one package. The thrill of electric performance. The cutting-edge design that marks it out as something wholly unique and unmistakably a member of the family. And the material, technology, and production innovations that make it the true redefinition of a sports car.
Of course, it’s possible to get specific.
It features the same contextualised, intuitive Android Automotive operating system with Google built in. Sustainable, performance-enhancing materials play a larger role than ever, with both the flax-fibre composites of Bcomp and labelled aluminium (for easier recycling) being used in the bonded-chassis car. A mono-material consisting of a highly recyclable thermoplastic makes up all of the soft components of the interior.
It also has a drone.
Deployable while in motion, the drone films the driver, allowing them to star in their own films about what it’s like to be behind the wheel of Polestar O2. And these movies don’t have to be action either (though one of them is). Set to the other of two flight film modes, the drone flies in swooping arcs as opposed to sharp dives, creating a smoother, more atmospheric feel.
Polestar O2 is proof. It exists to demonstrate what’s possible when material, technological, and design innovations inhabit the same space. That it’s not enough to merely talk about what’s possible, that results need to be displayed. The future is electric, sure. But it’s also going to be very exciting. And that news we didn’t just want to tell.
We wanted to show.
The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colours, sizes, angles, they’re all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It true of the products. It’s true of the brand. And it’s true of the spaces.