You know, I think we had to create something
visually familiar
but still not really expected.
Everything is changing
from the combustion engine to the electric car.
So, basically, we are replacing the grille with the SmartZone,
which has all the technology, the front-facing camera,
radar and the heating wires,
and these are clustered together in one area,
basically going from breathing to seeing.
We wanted to celebrate the technology
rather than hiding it,
which shows the paradigm shift
going from combustion to electrification.
And that is the SmartZone.