A concept car helps us push the boundaries of what might be possible.
Without that shooting for the moon,
I don't think we'd ever see the progression we see.
We're following the design process and the engineering process
of the manifesto car for Polestar.
We are following it all the way through all the ups and downs
and blood, sweat and tears and what we experience,
until the finished product.
The aim is always to do something that is far enough out there to be inspiring
but at the same time realistic enough so you don't disappoint
when the real thing then hits the road.
We set out to do a real car from the start.
You're so close to reality that people can see themselves
in this car, in this object, interacting with it.
And that's our skill, to take that step,
to inspire people to what the future may hold for them,
but not lose them by being a designer's dream that is not realistic.
So, what we're trying to do here we introduced in the Precept.
And we're just trying to bring that into production, which is...
A bit challenging.
And the customer should feel, "I want it!"
And they should feel that this is something completely new
that they have never seen before.
And that's what we aim for.
When we get our first surfaces or sketches from the design team,
we look at how we might be able to make them do what we want them to do.
So it's not got to only look good.
It's got to function and do what we want it to do.
So that could be comfort, or something like that,
or it might have to work from a safety point of view.
So we have to take their sketch and see, can we make it do all those things?
The team have gone further than most concept cars would
in trying to deliver something that we can realize.
For me, this is the dream scenario, when you don't have anything,
it's just super flush, and it's almost like an iPhone.
You just have this really nice line.
This door has to be able to open.
And then you add a door handle that works, and that needs to work.
Then all of a sudden you see the radius and the gaps.
They start to get bigger and bigger.
And this is something that, from the beginning,
we fight to make sure it ends up like that.
This car is setting up the future of Polestar
as a brand and as a design language for the brand from here onward.
And it also looked at new parameters
in the way we design cars and industrial products in general.