Toronto International Film Festival 2022
Film festivals are about more than the films.
They’re the focus, of course. It’s right there in the name. But the event is as much about the people who attend it as what’s presented on the silver screen. Actors, directors, writers, and other people involved in the creation of motion pictures guarantee that these events garner an enormous audience. People watching people who are in things watched by millions of people. There’s a meta joke in there somewhere.
And given the attendance and viewership that public film festivals draw, it would be remiss of us to not take the opportunity to spread the word of electric performance once again to movie fans and stars alike.
So, we sponsored one of the world’s largest: the Toronto International Film Festival.
Held annually in the TIFF Bell Lightbox cultural centre, the festival is “both a leader in amplifying under-represented cinematic voices, and a bellwether for programming award-winning films from around the globe”. It’s become a favourite amongst industry leaders and anyone who has more than a passing interest in film, with the festival’s audience-voted People’s Choice Award becoming a reliable predictor of which films will do well during awards season.
As such, it’s the perfect platform at which to demonstrate a more premium form of electric performance. Polestar cars were on hand to shuttle attendees, providing an emission-free escort both to and from the festivities, with the all-electric fastback on display in front of the city’s historic Fairmont Royal York Hotel.
Additionally, we went beyond sponsoring the festival at large. We also sponsored the TIFF Tribute Award for Performance. The award honours outstanding achievement within the cinematic world, with everyone from actors and directors to below-the-line artists and emerging talents.
In Canada, more than one in twenty registered new cars was an EV over the course of 2021. This is clearly a country with electric mobility ambitions. Incentives, rebates, and other programs at both federal and provincial levels make the transition easier. And Polestar Montréal is consistently one of the best-performing spaces in North America, proof positive that the shift is well underway in the Great White North. Attendance at Canada’s largest celebration of celluloid makes sense.
Film festivals are about more than the films. They’re also about the influence. And when trying to make a change, influencing as many as possible is crucial.
New year, new me: Polestar 2 model year 2024
The ancient Babylonians are said to have been the first people to make New Year’s resolutions. While they didn’t promise to sign up for a gym membership stop eating fast food, the idea that a new year brought a better version of themselves was the same. Polestar has taken this to heart by always striving to become better and better for each year that passes.
CES 2023: ten tech trends making our lives easier
If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.