Re-casting the car: Polestar and the edie Sustainable Innovation Awards
From mobility miracle to pollution problem, cars have played many roles over their 135-year history. But they’ve never been cast as something particularly sustainable. Much less won an award for it. Until now, that is.
Polestar has won Product Innovation of the Year for its all-electric Polestar 2 at the renowned edie Sustainability Leaders Awards. Organised by edie, the Awards recognise organisations that have taken their environmental, social and financial performance to new heights in an effort to achieve a sustainable future, today.
Polestar’s performance in these areas includes greater traceability of the cobalt used for Polestar 2 batteries, the publication of Polestar 2’s LCA report, and conclusively proving that sustainable is the new premium through the use of unorthodox and upcycled materials.
“Polestar represents a hugely impressive approach to innovation that seize traceability to improve social outcomes as well as reduce environmental impacts,” said the jury. “This is an aspirational product made in a state-of-the-art factory with true innovation embedded at its core.”
Polestar 2 refuses to be typecast. Winning an award for playing the role of Sustainable Product Innovation of the Year is proof.
The End of the Beginning
As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.
BST edition 270: the performance-oriented Polestar 2
Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there’s now a version which brings that performance to an entirely new level.