We are Polestar. An electric performance brand, focused on uncompromised car design and technology.

Passion and emotion drive us, electricity and innovation drive our cars. We are all in, dedicated on our ambition. Guiding our industry forward.

Electromobility is the main focus of today’s automotive industry, and Polestar is at the centre of this development, introducing world-class electrified cars and innovative, customer- focussed services and offers.

We will launch a range of electric vehicles over next three years. Polestar 1 has been presented, and another two models, Polestar 2 and 3, have been announced and are already under development.

Pure Progressive Performance

Polestar will be an electric performance car brand with a combination of performance refinement and cutting edge technology.

Pure, Progressive, Performance is the leading principle behind all operations and products as well as the customer experience.

Polestar is aiming to bring the driving pleasure found in traditional performance cars into the new era with an all-electric product offering of progressive performance cars that are engineered for driving experience and aesthetic refinement. This will be combined with a hassle-free owner experience and premium services, where all interactions and orders can be performed online.

Business Model

Polestar will take a new approach to market with subscription as the primary offer. The cars will be offered as an all-inclusive single monthly payment, aiming to take the hassle out of traditional car ownership.

The monthly fee will include everything from maintenance, insurance and roadside assistance, to pick-up and delivery services that will redefine the owner experience. All orders and transactions will be completed online.

This online approach will be complemented by stand-alone retail spaces around the world. Polestar Spaces will be located in city areas where people gather, and will be a place where the customer can experience Polestar and meet and discuss with product experts.


The Polestar Production Centre in Chengdu, China, designed together with international award-winning architects Snøhetta from Norway, will be the most environmentally-responsible car factory in China, and one of the most efficient in the world, with a target of Gold status in the globally-recognised LEED ratings (Leadership in Energy and Environmental Design).

The Polestar Production Centre will also include a customer experience centre, staffed with product experts, as well as a test track constructed within the campus to enable visitors to evaluate the car to the extremes not possible on public roads.

The manufacturing part of the centre is due for completion by mid-2018 to be ready to start tooling installation and pre-production testing.