About

Polestar

Polestar – the guiding star.

We are an electric performance car brand, determined to improve the society we live in.

Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.

In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Pure Progressive Performance

Polestar is an electric performance car brand harnessing refined performance and cutting-edge technology.

Polestar is aiming to bring driving pleasure into a new era with an all-electric product offering of progressive performance cars that are designed and engineered without compromise. This will be combined with a hassle-free ownership and premium services, where all interactions and orders can be performed online.

Business Model

Polestar will take a new approach to market with subscription as the primary offer. The cars will be offered as an all-inclusive single monthly payment, aiming to take the hassle out of traditional car ownership.

The monthly fee will include everything from maintenance, insurance and roadside assistance to pick-up and delivery services that will redefine the owner experience. All orders and transactions will be completed online.

This online approach will be complemented by stand-alone retail spaces around the world. Polestar Spaces will be located in city areas where people gather and where customers can experience Polestar by meeting and talking with product experts.

Manufacturing

The Polestar Production Centre in Chengdu, China, designed together with international award-winning architects - Snøhetta from Norway, will be the most environmentally-responsible car factory in China and one of the most efficient in the world, with a target of Gold status in the globally-recognised LEED ratings (Leadership in Energy and Environmental Design).

The Polestar Production Centre will also include a customer experience centre, staffed with product experts, as well as a test track constructed within the campus to enable visitors to push the car to the extremes.

The manufacturing part of the centre is due for completion by mid-2018 to be ready to start tooling installation and pre-production testing.