Polestar - with motorsport in the blood

Polestar was founded in 1996 in collaboration with Volvo in order to drive forward Volvo's investment in racing. Since then, Polestar has competed with the 850, S40, S60 and now the C30 Volvo models. The company's core business is focused on development and competition in racing. In addition to racing, the company's activities are organised into two further business areas, Performance and Services.

Performance

Development and marketing of performance products for Volvo cars are based on the experience from racing.  Polestar Performance Power Optimization is sold via Volvo dealers for drivers wishing to optimise, or in everyday speech "tune", their Volvo cars.

Services

Consulting services within the Services area covers technology, education and events in Polestar's areas of expertise. The business area primarily supports Volvo Car Corporation and Polestar's activities in racing and performance.


In brief Polestar:

 

  • comprises the design, development and operation of competition race cars.
  • Events linked to motorsport.
  • Development and marketing of performance products for Volvo cars.
  • Production and sale of educational material to secondary schools.
  • Training in Lean Production for Volvo dealers, in collaboration with Volvo.

Services

Consulting services within the Services area covers technology, education and events in Polestar's areas of expertise. The business area primarily supports Volvo Car Corporation and Polestar's activities in racing and performance.


In brief Polestar:

 

  • comprises the design, development and operation of competition race cars.
  • Events linked to motorsport.
  • Development and marketing of performance products for Volvo cars.
  • Production and sale of educational material to secondary schools.
  • Training in Lean Production for Volvo dealers, in collaboration with Volvo.
WHAT MATTERS
 
© 2014 Polestar all rights reserved